How the brain operates when it’s reading a novel is completely different to how the brain operates when it’s reading the internet. When the brain reads the internet (or a cell phone or what have you) it’s constantly scanning for key words and visible anchors, such as gifs or flashy hyperlinks. These give the brain somewhat of a reminder as to where you are on the page, and the more of these means more for your brain. The trouble with real reading, as any big boy or big girl will tell you, is that there are no magic moving pictures in grown-up books. Or clickable links. I know! Whaaaa! We are all turning into a nation of giant near-illiterate babies who apparently only read the headline and the slugline and then leave it at that. Essentially: we are unlearning to read.